No, Jennifer Lopez did not walk in tonight’s Versace show.

But who can blame the show goers — as well as the hundreds of fans waiting outside the venue — for thinking she might make an appearance? En route to the Milan Fashion Week show Friday night at the city’s Piazza Lina Bo Bardi, billboards of the megastar were everywhere. There were small ones, the typical size of those near bus and trolley stops. And there were Godzilla-size ones, of Lopez in her Versace jungle green, looking down on the Milanese with her all-knowing J-Lo-ness.

Just days before the show, Donatella Versace posted a photo of herself on Instagram — also decked out in jungle green — standing next to the newly erected billboards. “Oh hi Jennifer!! ? Just a little billboard next to our HQ in Milan! ??,” read the caption. It is just one chapter of Lopez’s multi-brand fashion domination that has her in three simultaneous campaigns for spring ’20 (Versace, Coach and Guess) along with last week’s surprise announcement that she is relaunching her own footwear brand with Camuto Group and DSW.

But you can only break the Internet so many times with the same dress, and so this time around, the Italian brand opted to focus on the fashion. The runway was still star-studded, though, with all of the contemporary supers walking in the show (for those of you not well versed in the celebrity style lingo of this publication, that would be Gigi and Bella Hadid, Kaia Gerber and Kendall Jenner). There were also plenty of other well known models on the catwalk: Adut Akech, Mariacarla Boscono, Irina Shayk, Binx Walton, Anna Ewers, Anja Rubik, Stella Maxwell and Natasha Poly filled out the all-star cast.


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